Take one professional photographer, one professional make-up artist, some proper lighting (I’m guessing quite a bit of Photoshop) … and this is what you get!
I like to call it my Alexis Carrington moment!
So! Why the fancy photo? Please read on …
Last July, I was very honoured to be asked to participate in a round table discussion about ‘Living with Psoriasis.’ This was sponsored by Exorex (Forest Laboratories UK Ltd) who produce a range of products which they describe as a ‘management system for psoriasis’.
The discussion was fascinating for me. As someone who doesn’t want to be defined by my skin; who would prefer to discuss clothes and boots rather than coal tar solutions; and whose glass is always half-full, I’ve never really spent much time talking about my skin condition. (I realise that this may seem like a strange comment, given that I now write this blog … but those of you who read Flaky regularly will know, that whilst I may refer to psoriasis, the spotlight is always on fashion!) It was so interesting to hear a different perspective. There was Victoria, who mentioned that her thoughts are “consumed by psoriasis” and who doesn’t want to conceal it, but rather wants to educate others. Then there was Toby, whose skin disorder has led to depression … although he masks this very well with his self-deprecating dry wit. Finally, Kate, who as Beauty Editor of The Telegraph Magazine, has struggled with psoriasis for many years and has learnt a number of techniques to live with and manage it.
Apparently, round table discussions such as these are not uncommon within the pharmaceutical industry. In many cases, their aim is to help medical professionals gain a better understanding of the condition in order to help their research towards a cure.
In this instance however, the aim was different. This time the focus was on a campaign called ‘Everyday Psoriasis’, with the goal of producing an eBook, available free to download on the Exorex website which would help and possibly inspire other sufferers. At the very least, it would help others with psoriasis to know that they are not alone.
So … without further ado, here is the link!
I am really thrilled to be part of this campaign. The chapters have been written by a range of people from different age groups, different backgrounds and with different medical histories. The one thing that we all have in common is psoriasis. Needless to say, my chapter focuses on fashion and how to develop a style that will help you live your life as elegantly as possible despite having flaky skin. But there are so many other wonderful chapters, all with different messages and all hugely inspiring to anyone who suffers from a skin disorder. This eBook doesn’t have the cure … but it does have tips, suggestions, advice and, I hope, some comfort and inspiration.
So! Why the fancy photo? Well, this is a very slick eBook! Much to my delight, Exorex invited all the contributors to London to participate in a photo shoot. The above shot has been used within the book … and frankly, I’m now wondering if I can also use it on my driving licence, passport and any other documents that might require photo ID!
I will be posting the link to the eBook on Twitter (@flakyfashnista) and my Facebook page (https://www.facebook.com/pages/The-Flaky-Fashionista/478036592208501), and if you know of anyone who might benefit from reading it, I would urge you to share it with them. We need to spread the word about this skin disorder; psoriasis is very much misunderstood and it many cases forgotten, when compared to such disorders as eczema. With 3% of the world population (and possibly higher) suffering from this, we need to heighten awareness so that we can work towards a cure.
OK, I’m now clambering down off my soap box … it will be all about fashion again tomorrow, I promise!
Thank you for reading